Here There and Everywhere

Expat wanderer

The Newest Mac Attack Ad by Microsoft

LLLLOOOOLLLLLL!

“Macs are more about the aesthetics” (and oh-by-the way, avoiding viruses, ease of use, etc etc etc!)

“I’m a PC because I’m really picky.”

LLLOOOLLLLL!

April 5, 2009 Posted by | Marketing | | 6 Comments

The Next Five Years in American House Trends

Consumers stay at home more, and housewares industry takes note

By Amy Hoak, MarketWatch

CHICAGO (MarketWatch) — As the recession takes a toll on most businesses, the housewares industry is actually expecting to see some benefit as more consumers eat, entertain and generally spend more time at home in order to save money.

In a presentation earlier this week, Mirabile pointed out several home trends he’s expecting for 2010. Below are five trends he predicts for the kitchen and beyond:

The live-in kitchen. Consumers spend three to four hours in the kitchen every day, not only cooking there but using it as a place to entertain, work, craft and spend leisure time, Mirabile said. The kitchen is being reinvented as a second living room, he said, as appliances are camouflaged and functional objects are hidden or minimized, allowing people to create ambiance in the room.

Living within our means. The recession is changing long-held opinions on how we spend our money. Consumers are looking for quality and durability in products — a shift away from disposable consumption, he said. They’re canning food more and growing their own herbs, they’re brown bagging lunches and they’re shopping in bulk at warehouse clubs or stocking up during grocery store sales to save money.

The green kitchen. Americans continue to make their lives more environmentally friendly, but they’re increasingly confused and frustrated about what is really “green,” Mirabile said. While they want products to be eco-friendly, they’re not going to pay much of a premium for it either — they expect retailers and manufacturers to deliver green products at competitive prices.

The wellness kitchen. Buying local food and/or growing your own often means it will be fresher and free from pesticides and preservatives — in short, more nutritious, he said. Today’s consumers are also interested in purifying their water and air.

Cooking for fun. We’re a nation of foodies, Mirabile said, quoting a Nielsen survey that found one in every five households has a “budding gourmet chef.” It’s not just women spending more time in the kitchen, either; “gastrosexuals” are men who consider cooking more of a hobby than a household chore, and use kitchen skills to impress friends and prospective partners. The popularity of the Food Network has helped to inspire a new love with food and cooking, and he expects consumers to continue to search for new recipes, techniques and cooking tools.

Amy Hoak is a MarketWatch reporter based in Chicago.

March 29, 2009 Posted by | Arts & Handicrafts, Building, Cooking, Family Issues, Financial Issues, Generational, Living Conditions, Marketing, Statistics | , | Leave a comment

“I’m Not Cool Enough to be a Mac Person”

LOL. Found this on the Seattle Time’s Website.

Finally, found it on youTube. This is Microsoft’s swipe against the PC vs Mac commercials, released yesterday.

March 27, 2009 Posted by | Customer Service, Entertainment, Financial Issues, Humor, Marketing | 6 Comments

Don’t Trash My Kuwait

You know how ideas are . . . they some in flashes sometimes, and other times they trickle through a lot of material before appearing . . . you catch glimpses, and then one day the idea is complete.

Kuwaitis are proud people, and they love their country deeply.

That’s why I can’t understand how they can allow Kuwait to be so covered in trash and filth. I don’t understand why people just inches away from a trash can will toss a tissue on the ground. I don’t understand why there are plastic bags blowing around in the desert.

So here is a public service campaign idea. It puts Kuwaitis at the center. I would love to see a series of magazine ads, billboards, bus ads, etc. with real Kuwaitis who are making a difference, with the theme Don’t trash my Kuwait.

I know there is a new recycle group in Kuwait, who pick up recyclables – for free. I don’t know their name, but my heart was so happy when I heard about this group. Start with them, one photo, showing them holding things like plastic milk jugs and bags, newspapers, and give them a little free publicity, and get the campaign started. Their information is small print, big campaign slogan Don’t Trash My Kuwait.

Second photo, the volunteer group that goes underwater and rids the gulf of abandoned nets and trash, still in the water, holding the kinds of trash they collect, trying to rescue the Gulf: Don’t Trash My Kuwait.

Third photo, one of the volunteer beach clean-up groups with their bags and bags of litter: Don’t Trash My Kuwait.

Fourth photo – guy in traditional Kuwaiti dress with a falcon on his arm, trite, yes, but I still love it. I just don’t know how to tie it in to the campaign, LOL.

Fifth photo: 3baid, holding up handsfull of flyers, computer in the immediate background with PaperDump on the screen: Don’t Trash My Kuwait.

Don’t you just love it?

Your turn: additional photos/ groups / ideas for the Don’t Trash My Kuwait campaign.

Here’s how it started. At the top of an exit ramp the other day, we saw a man unbuckle his seatbelt, exit his car and place a bag in the trash receptacle. We clapped; he pumped his arms in the Rocky-esque victory signal. It was a glorious moment. I’d love to have more of them.

Yes, I’m an ex-pat, but I live here. Don’t Trash My Kuwait!

February 18, 2009 Posted by | Adventure, Character, Communication, Community, Cross Cultural, ExPat Life, Health Issues, Hygiene, Kuwait, Living Conditions, Marketing, Social Issues | 26 Comments

Camel Racing Championship – Who Knew?

From today’s Al Watan:
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Camel racing championship kicks off
Camels ridden by robot jockeys take off at the beginning of a race that was held on the martyr Fahad AlـAhmad AlـSabah track in Kabad on Sunday. The competition marked the start of the Kuwait Ninth Camel Racing Championship which is being held from Feb. 15ـ19. (Al Watan)

Last updated on Monday 16/2/2009

My whine: This is the kind of event that thrills our little western souls. We love your cultural events, and camel racing – like how exotic does it get? Robot riders? oh WOW. We would have gone in a heartbeat, but you all kept it a SECRET! (whining whining whining) We only find out the day AFTER it happens!

February 16, 2009 Posted by | Adventure, Cultural, Entertainment, Events, ExPat Life, Kuwait, Living Conditions, Marketing | 9 Comments

FaceBook and 25 Things About Me List

The New York Times has published an article called 25 Random Tips for the Busy Facebook User by Amy Harmon

They talk about FaceBook, and FaceBook users, and give the following guidance for preparing the “perfect” list of 25 Things about me:

How to exalt your achievements while appearing humble? How to convey your essential originality while coming off as reassuringly familiar? How to illuminate without oversharing?

A Times analysis of 2.5 million lists (okay, maybe more like six or seven) yielded the following formula for the perfect list, which we offer in the interest of – well, which we offer, anyway, in case someone wants to read it.

1. Say that you hate things like this, and are doing it only to get the (oh, so many) friends clamoring for your list off your back.

2. Describe “embarrassing” high school incident that makes you look cool.

3. Confess to crush on a) third-grade teacher b) obscure indie actor or actress c) your significant other, especially if he or she is on Facebook.

4. Identify real, but minor, flaw.

5. Identify major flaw by suggesting how it may also be major virtue.

6. Cite mean nickname you were given as a child.

7. Follow with offhand mention of receipt of high professional honor or athletic or artistic achievement.

8. Describe meeting a celebrity and how it a) disillusioned or b) thrilled you or c) if it’s a really good celebrity just the name will do.

9. Mention small adversity, like long commute or annoying neighbor, and the unexpected, preferably funny, way you overcome it.

10. Cite an actual random thing that comes to mind while writing this list.

11. “Admit” that you always identified with weird ancillary character on popular TV show in 7th grade, as if you didn’t know that everyone in retrospect agrees that was the best character.

12. Expose something genuine and poignant about yourself, such as untimely death of close relative or rare genetic condition.

13. Express heartfelt thanks to friends or family for helping you through #12, or just for being there, or whatever.

14. Conclude sentimental portion of list by citing the scene in movie X that always makes you cry. Could also be a lyric, or a memory, so long as it involves crying.

15. Something about drugs.

16. Tell a story of how you stood up to authority. Dwelling on descriptive details can help it not seem like you are making yourself out to be a hero even though you are.

17. Recount a dramatic moment, like having your heart broken or getting arrested, but withhold details, forcing readers to ask for them in your “comments’’ section. In case you didn’t know, comments equate to status on Facebook even more than number of friends.

18. Make one up.

19. Say “one of these is completely made up.”

20. If you have kids, a) cite weird names you wanted for them and how your more rational, if less creative, spouse rescued them from a lifetime of torture,

21. and/or b) relate story that appears to expose your inept parenting while in fact highlighting their precocious brilliance. If you don’t have kids, relate a cute anecdote from your early life to show everyone that you’re still a kid at heart.

22. If you have a pet, you have one item only through which to convey its superlative nature. If you don’t have a pet, talk about how much you yearn for an obscure breed of cat/dog/reptile or, alternatively, how much you hate animals and the people who love them.

23. Something about parents.

24. Name skill that you are proud of by recounting unexpected way you acquired it.

25. Close with the unusual: a) recount a genuinely traumatic event you witnessed or b) name an exotic location that is your favorite place on earth or c) cite a dubious world record that you performed.

26. This is important: Do not add “bonus” items.

February 8, 2009 Posted by | Blogging, Communication, Humor, Lies, Marketing, Mating Behavior, Relationships | , | 4 Comments

High Schoolers Find Trumped Up Fish in Sushi

This is a great story; you can read the whole article at The New York Times. High school students, listening to a dad talking about DNA coding, wondered if sushi served in New York was what it was labled. They took samples, examined just one gene, and found that a lot of the fish was marketed as much more select than it really was. Don’t you just love it? These kids have made the news!

Fish Tale Has DNA Hook: Students Find Bad Labels

By JOHN SCHWARTZ
Published: August 21, 2008
Many New York sushi restaurants and seafood markets are playing a game of bait and switch, say two high school students turned high-tech sleuths.

In a tale of teenagers, sushi and science, Kate Stoeckle and Louisa Strauss, who graduated this year from the Trinity School in Manhattan, took on a freelance science project in which they checked 60 samples of seafood using a simplified genetic fingerprinting technique to see whether the fish New Yorkers buy is what they think they are getting.

They found that one-fourth of the fish samples with identifiable DNA were mislabeled. A piece of sushi sold as the luxury treat white tuna turned out to be Mozambique tilapia, a much cheaper fish that is often raised by farming. Roe supposedly from flying fish was actually from smelt. Seven of nine samples that were called red snapper were mislabeled, and they turned out to be anything from Atlantic cod to Acadian redfish, an endangered species.

What may be most impressive about the experiment is the ease with which the students accomplished it. Although the testing technique is at the forefront of research, the fact that anyone can take advantage of it by sending samples off to a laboratory meant the kind of investigative tools once restricted to Ph.D.’s and crime labs can move into the hands of curious diners and amateur scientists everywhere.

Read the entire article HERE.

August 22, 2008 Posted by | Crime, Eating Out, Education, Experiment, Marketing, News, Social Issues, Technical Issue | 3 Comments

Kitchen Tools I Never Knew I Needed

Seen at Target. Total hoot.

August 15, 2008 Posted by | Marketing, Seattle, Shopping, Tools | 8 Comments

Whole Foods Market

EnviroGal and I have just finished exploring Cupertino-into-San-Jose and when Big Diamond calls:

“We’re heading to Whole Foods for lunch, then to the playground – want to join us?”

We passed Whole Foods earlier and we know right where it is.

“We’ll meet you there!” we reply, and are there within minutes.

Oh my heavens.

Whole Foods is a whole different food experience. It takes grocery buying – and lunch – to a whole new level.

About one third of the very very large store is devoted to take-out food. There are three different large buffet stations, one for global food, one for salad bars, one for main dishes, and then there is a whole separate one for freshly prepared Japanese food. There is another separate area for custom sandwiches, and another area for desserts.

Drinks are nearby – an unimaginable variety of drinks.

I had a spinach salad with dried cranberries and toasted pecans and roquefort cheese, with a balsamic dressing, and enari sushi.

Big Diamond had an Indian Curry, and also macaroni and cheese.

EnviroGirl and SportyDiamond had Indian foods – and Mexican foods.

And so it goes. Whole Foods specializes in organically grown foods, fresh fresh foods, the best vegetables in the world. They prepare meals for thousands of high-tech workers who don’t want to spend a lot of time thinking about food, but want to enjoy eating it when they remember to eat.

You really have to see it to believe it. And no, Purg, they didn’t mind my taking photos, right out in the open:

It’s interesting to me – with all the computer people around here, I don’t see a lot of overweight people. I saw a group of grannies, they must have been near seventies, all in bright yellow biking outfits, helmuts and all, and they looked wiry and spry. I see families of all nationalities, people from all over the world, all gathered in the same coffee shops, groceries, etc. and I wonder how they all work together in peace?

May 25, 2008 Posted by | Community, ExPat Life, Food, Interconnected, Living Conditions, Marketing, Shopping | 15 Comments

Schiaparelli Pink and Yellow

I’m not a fashion follower, and even I can pick out what THE colors are this summer – fuchsia hot hot pink, a very bright blue green, and a bright sunshine yellow, with accents of bright chartreuse. Very 50’s, very Mirimekko. Cannot imagine this skirt length in Kuwait.

May 21, 2008 Posted by | Arts & Handicrafts, Beauty, Entertainment, ExPat Life, Marketing, Seattle, Shopping | 2 Comments