Old Spice Man Goes Viral
Today on NPR I listened to a lengthy interview with Ismail Mustafa, the new Old Spice Man, and actor in what has been called the most successful advertising campaign, EVER.
My friends, this is totally hilarious. Old Spice is so old that my father wore it. It is so old that is has been way past unsexy, and this campaign boldly reversed everything.
Not only is it getting hit after hit on YouTube, Old Spice is now flying off the shelf. This is a total hoot!
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July 19, 2010 - Posted by intlxpatr | Adventure, Beauty, Entertainment, Financial Issues, Marketing, Mating Behavior, Shopping
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Here There and Everywhere 
I first saw this commercial at the movies and almost fell out of my seat! Like you, my dad wore Old Spice and the scent will forever bring him to mind. Unfortunately that negates the sexy in my book, LOL!
Half the fun is the “Answers” he gives to comments on Youtube. Such a hoot! And he’s so consistently in character.
Of course, since he spoke up for libraries, watching them is purely public service.
looool have you seen the BYU Library’s version? Funny AND smart.
http://chronicle.com/blogPost/Anything-Is-Possible-When-/25584/
But it is hilarious, so over the top, don’t you think, Momcat?
Have not seen the answers on YouTube, Sondy, but I heard an interview on NPR and he sounds both educated and has a great sense of humor. 🙂
LLOOLLL, love both the library videos!
Just shows that if you spin it right you can sell ice to Eskimoes.
The marketing mind behind the new ads must be very pleased as well as surprised.